Produce a range of Kids food products including ready meals, drinks, desserts, sweets etc. The designs had to include an animal and relate to the product.
Use the pack format specified. Think about the product. Find an appropriate animal and situation for it to interact with the product within. A great job to work on.
Design a range of Flour. Updating the existing range and inject some personality, wit and credence to the sector.
A cross between the professional baker and the "kiss the chef" amateur. Use of wit to appeal to the evryday baker as well as providing aspiration.
I worked alongside Senior Designer,
Lee Newham on this job and it ended up being a combination of two routes, which worked well for a change. He now has his own company.
Check them out here designed by good people.